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Goodbye yellow tint: How PRIMA BLONDE completely transformed a customer's hair

A satisfied customer recently left us a very kind message. She has bleached hair and was thrilled with how the PRIMA BLONDE care series transformed her hair.


Because it is important to us to get to know you and your personal stories better, we asked the customer about her experience. The before/after comparison will amaze you!


Here she shows you her transformation with PRIMA BLONDE and reveals to you, how you too can get rid of yellow tint in blonde or bleached hair .

Estel PRIMA BLONDE Goodbye Gelbstich

Before Prima Blonde:

Our customer is naturally brunette. She loves expressing herself through stylish outfits and jewelry as well as hair and makeup. Beautiful and well-groomed hair has always been personally important to her.


I like my natural hair color, but at some point I wanted to try blonde.  I often think bleached hair looks really great, but I was afraid of damage and yellow tones",tells us.


A year ago, our customer finally took the step to bleach her hair. She asked her hairdresser for a balayage, with a subtle transition from her natural hair color to blonde.


She says: "After the bleaching, everything was fine at first, but my hair was more brittle and a bit straw-like. A year later, my roots had grown out significantly and my blonde shade had turned more yellow. I really don't know how that could have happened."


We ask her what her hair looked like. She sends us two photos from about 3 weeks before the PRIMA BLONDE application.

PRIMA BLONDE Vorher Gelbstich
PRIMA BLONDE Vorher Gelbstich

“I had already scheduled a new appointment to refresh my blonde, but it was still months away. Summer was slowly approaching, and to be honest, I didn’t want to go out like that anymore,” she explains to us. “I had to do something quickly; the yellow tint was really annoying me.”


We ask how she then came across the PRIMA BLONDE line from Estel.


"My girlfriend knows Estel from her favorite salon. When we were talking about our hair, she recommended Prima Blonde to me. She is not blonde, but uses other shampoos and hair masks from you. She has often seen her hairdresser use Prima Blonde on blonde customers, hence the recommendation."

After PRIMA BLONDE:

"I naturally googled what the silver shampoo test winner is and came across many positive experiences with Prima Blonde. I saw that the products are also available as a set and really wanted to try them together."


"I love the result, and that even though I haven't had my touch-up appointment yet!” she tells us joyfully. 


She will send us photos of her hair after the 3-week use of PRIMA BLONDE.

PRIMA BLONDE Nachher kühles Blond
PRIMA BLONDE Nachher kühles Blond

She laughs and says: "I believe the photos speak for themselves. But this is what my hair looks like after 3 weeks. I feel totally comfortable now and have also received many compliments. My hair simply makes such a big difference to my well-being."

Our customer used3 weeks long the combination of PRIMA BLONDE Silver Shine Shampoo, Silver Shine Balm and the Silver Shine Mask.


According to her, her hair became much softer, smoother, and took on a cooler blonde tone without any yellow tint. 


"I already saw a difference right after the first use of Prima Blonde, but with each repetition it got better every time."


How did their routine look like? "I used the silver shampoo twice a week; you’re not supposed to use it too often. Afterwards, I always used the conditioner and once a week the silver shine mask."

Do you also want to get rid of your yellow tint? Order our high-quality silver shine care line now as a set

The PRIMA BLONDE care routine consists of the Silver Shine Shampoo , the Silver Shine Balm and the associated Mask , which you can apply once a week as an extra boost to your wet hair. You will see an effect after the first application and can enjoy a cool blonde!


The formulas are precisely designed to give blonde hair a cool and silvery shine. The yellow tint is neutralized by violet color pigments, making your hair appear lighter to the eye – a very gentle way for your hair to achieve the perfect shade.


But PRIMA BLONDE products are not only ideal for an unwanted result after dyeing hair, but also for refreshing cool blonde tones.

Many hairdressers have been relying on ESTEL for years - and you can too! High-quality ingredients and a unique formula ensure the best possible quality. The same products used in thousands of salons are available to you at home. With us, you get top-quality care for bleached hair and an immediately visible result.


We are very pleased with the great result of our lovely customer. It is exactly what we intended with the PRIMA BLONDE Care Series We wanted to make it possible. We thank our customer for her kind message and for taking the time to answer our questions and share her experience with you! 💜