Left Continue shopping
Your Order

You have no items in your cart

Keratin: What is it and what role does it play for hair?

WhetherKeratin Shampoo or Keratin Conditioner: In the world of hair care, you have surely come across the word "keratin." Products containing this ingredient promise shine, less frizz, and stronger hair. Does keratin really deliver what it promises? What exactly makes this miracle protein special and the important role it plays for your hair, you will learn in this article.

Estel Keratin Pflegeset

What is keratin?

Keratin refers to a group of naturally occurring proteins in the body that form a major component of our hair. Human hair consists of 90% keratin, while the remaining portion is made up of water, pigments, and lipids (natural fats). Keratins build the so-called fiber layer (cortex) and fill the area between the medulla and the cuticle. The protein strengthens the hair from within and makes itelastic and more resistant.


Keratins are rich in cysteine (sulfur-containing amino acid), which leads to a high proportion of disulfide bonds (sulfur bridges = strong bonds between the sulfur atoms of two cysteine amino acids).

Frau mit langen glatten Haaren

Did you know that you have probably unconsciously noticed these disulfide bonds several times? Because of these sulfur bridges, our hair has a characteristic, unpleasant sulfur smell when burned. This smell can, as many have already experienced, also occur when blow-drying or styling with too much heat orwithout heat protection occur.

It is therefore very important to use a good heat protectant when heat styling and blow-drying. Our popular  HC 1.3 Batiste Heat Protection Spray  provides protection against thermal stress while giving the hair a remarkable shine and exceptional smoothness. 


The spray contains exclusive ingredients such as keratin, selected polymers, beeswax, as well as silk and wheat proteins, which strengthen and nourish the hair.

What role does keratin play for your hair?

Pflegebundle von Estel

Keratin primarily provides structure and strength. This strength is especially noticeable in our nails and skin, where keratin is also a major component. How elastic and resilient our hair is depends on how intact the structure of its fiber shaft is. 


Because it consists of keratins, the hair proteins have aessential function: They are very tensile and at the same time elastic and flexible. They are not water-soluble and have a high resistance to external influences. Keratin is therefore also responsible for the health and beauty of your hair.


AMange The fabric in the body or stress factors such as environmental influences, nutrient deficiencies, hair dyeing, perms, UV radiation, heat, and styling damage the keratin layer of our hair. As a result, the hair loses elasticity and resilience.

Are hair care products with keratin good for your hair?

Simply put, yes! Protein is used in the cosmetics industry as a high-quality ingredient. For good reason: shampoos, conditioners, and hair treatments with liquid keratin help maintain healthy hair structure and rebuild damaged hair. Gaps in the natural keratin structure can be filled, making the hair surface appear stronger, smoother, and softer.


Hair styling products often contain this ingredient as well, as it provides long-lasting hold and protects the hair from potential damage. The most commonly used plant-based protein building blocks in hair care products come from soy and rice.

Frau mit trockenen Haaren

We can highly recommend our keratin hair care series with Care Shampoo and Maskrecommend. It regenerates natural or slightly damaged hair. The shampoo gently cares for the hair without drying it out. The care mask works within the hair structure and nourishes it from the inside, while closing porous sections. It ensures smoothness and makes the hair soft.


Get the care series now as a small trial set and see for yourself!

For long hair, we recommend ourHC Luxury Long Hair Two-Phase Care Spray. In addition to the hair component keratin, it also contains other rich nourishing ingredients such as wheat, silk, and lupine proteins. The unique care formula strengthens the hair, smooths the hair surface, makes combing easier, and gives the hair a natural shine. Equipped with heat protection, UV filter, and a light styling agent, the spray offers a comprehensive care solution for the hair.

Benefits and Effects of Keratin in Hair Care

You’re not quite convinced yet by care routines or products with this wonderful protein? Not for long! These are the benefits of keratin-containing products and how they affect your hair:

Frau mit trockenen Haaren

1. Strengthening the hair structure

When using hair care products with keratin, it penetrates the hair structure. It fills gaps and cracks caused by damage such as heat styling, environmental influences, split ends, and chemical treatments. This strengthens the hair from within and makes it more resistant to breakage and split ends.

2. Improvement of hair texture

The protein improves hair structure and restores hair health.

3. Smoothing and Frizz

Keratin-containing products smooth the outer cuticle layer of the hair, making it shiny, smooth, and sleeker. This also helps reduce frizz.

4. Protection from external damage

It forms a protective shield around the hair to protect it from heat styling and environmental influences.

By the way:

Estel Otium Aqua Linie

We have developed several care series for all possible hair types and hair problems. 

Feel free to browse our online shop and learn about our carefully curated selection of luxurious care products!