{"title":"B2C Produkte","description":"","products":[{"product_id":"prima-blonde-silberglanz-maske-fur-kuhle-blondtone","title":"PRIMA BLONDE Silver Shine Mask for Cool Blonde Tones","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGoodbye yellow tint! The \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Mask for bleached hair neutralizes unwanted yellow tones in the hair while simultaneously repairing structural damage. Cool tones in light colorings or blondes are optimally supported. With a processing time of 5 - 10 minutes, you achieve the optimal result. The perfect pampering mask for your hair!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"300ml","offer_id":45757396025634,"sku":"12161027","price":33.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/RUESTEL_-_Feed_V2.png?v=1753169455"},{"product_id":"prima-blonde-silberglanz-shampoo-fur-kuhle-blondtone","title":"PRIMA BLONDE Silver Shine Shampoo for Cool Blonde Tones","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e You want to keep the \"fresh from the hairdresser\" feeling for as long as possible? Then our \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Shampoo is perfect for you. Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The shampoo r \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esoothes gently and neutralizes unwanted yellow tones in light colorings or blondings.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"250 ml","offer_id":45757400580386,"sku":"12161001","price":18.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/pb-silberglanz-shampoo_77537067-a9c1-4acf-b354-4b208c1371b4_-_bearbeitet.png?v=1753086593"},{"product_id":"prima-blonde-silberglanz-balsam-fur-kuhle-blondtone","title":"PRIMA BLONDE Silver Shine Balm for Cool Blonde Tones","description":"\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ultimate crowning touch for the perfect cool blonde shade! The \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Balm gives your hair a silver shine and makes it smooth.\u0026nbsp;\u003cmeta charset=\"utf-8\"\u003e Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The silver shine balm is very suitable for light colorings or blonding, with a processing time of three to five minutes for an optimal result. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"200 ml","offer_id":47402256957730,"sku":"12161022","price":21.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/pb-silberglanz-balsam_-_bearbeitet.png?v=1753086568"},{"product_id":"airex-haarspray-starker-halt-neu","title":"AIREX hairspray strong hold NEW","description":"\u003cp\u003e\u003cspan\u003eSpecially designed for professional use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProvides strong hold and natural shine to the hair. The professional formula ensures long-lasting, invisible, and flexible hold. Dries quickly. Does not weigh hair down. Easy to comb out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eApplication: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Shake well before use and hold the can upright while spraying. To complete the hairstyle, spray the hairspray evenly or on individual strands onto dry hair from about 30 cm away.\u003c\/span\u003e\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"500 ml","offer_id":55003495825794,"sku":"13210127","price":25.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/estel_airex_haarspray_starker_halt.png?v=1758029594"},{"product_id":"airex-schaumfestiger-starker-halt-neu","title":"AIREX Foam Styler strong hold NEW","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\/\u003e\u003cspan\u003e \nProvides strong hold and adds extra volume to the hair. Professional formula with provitamin B5 strengthens and protects the hair, giving it a natural shine. \n\u003c\/span\u003e\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"300 ml","offer_id":55003668676994,"sku":"13210128","price":23.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/AIREX.png?v=1740735551"},{"product_id":"hc-bbc-hitzeschutz-spray","title":"HC BBC Heat Protection Spray","description":"\u003cdiv class=\"card-info-text\"\u003e\n\u003cp class=\"\" data-end=\"133\" data-start=\"88\"\u003e\u003cstrong data-end=\"133\" data-start=\"88\"\u003eESTEL BLOND BAR COUTURE Heat Protection Spray\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"450\" data-start=\"135\"\u003e \nThe BLOND BAR COUTURE Heat Protection Spray reliably protects blonde, red, or dark hair from heat and UV radiation. The lightweight formula preserves the hair structure without weighing it down and provides cool shine as well as intense color brilliance. Ideal for well-groomed hair with a visibly healthy finish – every day. \n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"350 ml","offer_id":55137612661122,"sku":"12131202","price":41.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/ESTEL_-_Feed_1_5f376eb8-bc4a-45f5-a443-caa12654e4c7.png?v=1755683152"},{"product_id":"hc-luxury-hydrobalance-shampoo","title":"HC LUXURY HYDROBALANCE Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDas Shampoo bietet eine milde Reinigung für Haar und Kopfhaut. Dank der innovativen Kombination von Hyaluronsäure und Soja-Peptiden wird zudem auch Feuchtigkeit gespendet. Diese Inhaltsstoffe unterstützen die natürliche Feuchtigkeitsbalance und verleihen dem Haar eine unwiderstehliche Geschmeidigkeit. Darüber hinaus bietet das Shampoo einen integrierten Hitzeschutz, der vor den schädlichen Auswirkungen von Stylinggeräten schützt und für rundum gesund aussehendes Haar sorgt.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"Default Title","offer_id":55661866189186,"sku":"12132011","price":26.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/Hydrobalance-Shampoo-Visual.png?v=1763737944"},{"product_id":"hc-luxury-hydrobalance-balsam-maske","title":"HC LUXURY HYDROBALANCE Balsam-Maske","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDie Balsam-Maske kombiniert die Wirksamkeit von drei kraftvollen Inhaltsstoffen: Hyaluronsäure, Soja-Peptide und Reiskleiewachs. Diese einzigartige Mischung garantiert eine intensive und langanhaltende Versorgung mit Feuchtigkeit, während das Haar an Elastizität gewinnt und geschmeidig und glatt wird. Zusätzlich wirkt die Maske antistatisch, für eine noch bessere Haarpflege.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"Default Title","offer_id":55661895352706,"sku":"12132012","price":31.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/Visual-Hydrobalance-Balsam_54da0fb7-8b45-495a-b6b1-163a073026c5.png?v=1757598523"},{"product_id":"alpha-homme-shampoo-mit-erfrischendem-effekt","title":"ALPHA HOMME Shampoo mit erfrischendem Effekt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDie aktiven Inhaltsstoffe im Shampoo stärken das Haar und verleihen ihm neue Energie. Es bietet eine sanfte Pflege, wirkt tonisierend und sorgt für ein Gefühl von Frische und Vitalität.\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"Default Title","offer_id":55761822613890,"sku":"12111023","price":18.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/Shampoo_37df6161-3ca1-472c-9144-c9985f838156.png?v=1759758387"},{"product_id":"otium-volume-pflegespray","title":"OTIUM VOLUME Pflegespray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBefeuchtet, pflegt und verleiht dem Haar zusätzliches Volumen, ohne es zu beschweren.\u003cbr data-start=\"85\" data-end=\"88\"\u003eDas Haar erhält sichtbar mehr Fülle, Spannkraft und strahlenden Glanz.\u003cbr data-start=\"158\" data-end=\"161\"\u003e\u003cbr\u003eDie Formel enthält \u003cstrong data-start=\"180\" data-end=\"192\"\u003eKollagen\u003c\/strong\u003e, \u003cstrong data-start=\"194\" data-end=\"237\"\u003eBaumwoll-, Reis- und Weizenkeimextrakte\u003c\/strong\u003e sowie \u003cstrong data-start=\"244\" data-end=\"260\"\u003eSojaproteine\u003c\/strong\u003e.\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cbr\u003eDer Duft begeistert mit einem betörenden Aroma aus \u003cstrong data-start=\"315\" data-end=\"365\"\u003eApfel-, Gardenien-, Pfirsich- und Moschusnoten\u003c\/strong\u003e.\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"Default Title","offer_id":55855776530818,"sku":"12120223","price":23.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/Otium_Spray-Visual.png?v=1761118832"},{"product_id":"hc-luxury-hydrobalance-zweiphasen-pflegespray","title":"HC LUXURY HYDROBALANCE Zweiphasen-Pflegespray","description":"\u003cp data-start=\"75\" data-end=\"349\"\u003eSchützt dein Haar vor Sonne und allen Herausforderungen, denen es ausgesetzt sein kann.\u003cbr data-start=\"162\" data-end=\"165\"\u003eDie ausgewogene Formel des Zweiphasen-Sprays bändigt das Haar optimal, verleiht luxuriösen Glanz, schützt vor UV-Strahlung und versorgt das Haar zusätzlich intensiv mit Feuchtigkeit.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"409\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"351\" data-end=\"409\" data-is-last-node=\"\"\u003eGeschmeidigkeit, Strahlkraft, Schutz – alles in einem.\u003c\/strong\u003e\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"Default Title","offer_id":55991009739138,"sku":"12132013","price":28.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/Hydrobalance_Zweiphasen-Pflegespray.png?v=1763737944"},{"product_id":"hc-newtone","title":"HC NEWTONE Tönungsmaske","description":"\u003cp data-start=\"51\" data-end=\"118\"\u003e\u003cstrong\u003eDie Kombination aus Tönung und effektiver Haarpflege – NEWTONE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"120\" data-end=\"454\"\u003eTiefenwirksame Regeneration, ausgewogene Feuchtigkeitsversorgung und intensiver Glanz. Die Farbe wird im Haar „versiegelt“, das Haar wirkt dichter, weicher und seidig. \u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"10\/6","offer_id":56301954105730,"sku":"121264106","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/7_cfe086c0-3b57-499b-9cc3-ae2afdeea4f9.png?v=1770195329"},{"product_id":"airex-otium-volume-stylingroutine-fur-volumen-und-starken-halt","title":"AIREX \u0026 OTIUM VOLUME Stylingroutine für Volumen und starken Halt","description":"\u003cp\u003eDu möchtest sichtbar mehr Volumen, starken Halt und ein Styling, das den ganzen Tag in Form bleibt? 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