Our secret for a radiant, cool, irresistible blonde. The intensely nourishing silver shine shampoo, the deep-acting mask, and the nourishing conditioner provide an immediate result with silver shine pigments. Cool tones are enriched with care, and yellowing disappears. For the unique "fresh from the salon" feeling.
For an irresistible, cool blonde
Prima Blonde is our silver shine care set, consisting of a nourishing shampoo, deep-acting mask, and nourishing balm to fall in love with! Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. Say goodbye to unwanted yellow tinges in light colorings or blondes.
Thanks to many nourishing ingredients, the Prima Blonde Routine is a very gentle way for your hair to achieve the perfect shade.
