Our secret for a radiant, cool, irresistible blonde. The intensely nourishing silver shine shampoo, the deep-acting mask, and the nourishing conditioner provide an immediate result with silver shine pigments. Cool tones are enriched with care, and yellowing disappears. For the unique "fresh from the salon" feeling.
For an irresistible, cool blonde
PRIMA BLONDE is our silver shine care set featuring a nourishing shampoo, deep-acting mask, and enriching balm—perfect for falling in love with! Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to hair. Say goodbye to unwanted yellow tones on light hair color or bleached hair.
Thanks to many nourishing ingredients, the PRIMA BLONDE routine is a very gentle way to keep your hair looking its perfect shade.