{"title":"PRIMA BLONDE","description":"The iconic care series from ESTEL for blonde hair. \u003cmeta charset=\"utf-8\"\/\u003e\u003cspan data-mce-fragment=\"1\"\u003eCool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair, neutralizing any unwanted yellow tint after lightening or bleaching.\u003c\/span\u003e","products":[{"product_id":"prima-blonde-silberglanz-maske-fur-kuhle-blondtone","title":"PRIMA BLONDE Silver Shine Mask for Cool Blonde Tones","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGoodbye yellow tint! The \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Mask for bleached hair neutralizes unwanted yellow tones in the hair while simultaneously repairing structural damage. Cool tones in light colorings or blondes are optimally supported. With a processing time of 5 - 10 minutes, you achieve the optimal result. The perfect pampering mask for your hair!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"300ml","offer_id":45757396025634,"sku":"12161027","price":33.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/RUESTEL_-_Feed_V2.png?v=1753169455"},{"product_id":"prima-blonde-silberglanz-shampoo-fur-kuhle-blondtone","title":"PRIMA BLONDE Silver Shine Shampoo for Cool Blonde Tones","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e You want to keep the \"fresh from the hairdresser\" feeling for as long as possible? Then our \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Shampoo is perfect for you. Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The shampoo r \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esoothes gently and neutralizes unwanted yellow tones in light colorings or blondings.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"250 ml","offer_id":45757400580386,"sku":"12161001","price":18.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/pb-silberglanz-shampoo_77537067-a9c1-4acf-b354-4b208c1371b4_-_bearbeitet.png?v=1753086593"},{"product_id":"prima-blonde-silberglanz-balsam-fur-kuhle-blondtone","title":"PRIMA BLONDE Silver Shine Balm for Cool Blonde Tones","description":"\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ultimate crowning touch for the perfect cool blonde shade! The \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Balm gives your hair a silver shine and makes it smooth.\u0026nbsp;\u003cmeta charset=\"utf-8\"\u003e Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The silver shine balm is very suitable for light colorings or blonding, with a processing time of three to five minutes for an optimal result. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"200 ml","offer_id":47402256957730,"sku":"12161022","price":21.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/pb-silberglanz-balsam_-_bearbeitet.png?v=1753086568"},{"product_id":"prima-blonde-pflegeserie-fur-kuhle-blondtone","title":"PRIMA BLONDE care routine for cool blonde tones","description":"\u003cp\u003eDo you want to achieve a cool blonde shade and keep that \"just-from-the-salon\" feeling as long as possible? Then our Prima Blonde Silver Shine care routine for cool blonde tones is perfect for you! The bundle for your new care routine includes:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Shampoo\u003cbr\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Cool nuances are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The shampoo r \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003egently unites and neutralizes unwanted yellow tones in light colorings or blondings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Mask\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGoodbye yellow tint! The Prima Blonde Silver Shine Mask neutralizes unwanted yellow tones in the hair while simultaneously repairing structural damage. With a processing time of 5 to 10 minutes, you achieve the optimal result. The perfect pampering mask for your hair!\u003c\/span\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003ePRIMA BLONDE Silver Shine Balm\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe ultimate crowning touch for the perfect cool blonde shade! The Prima Blonde Silver Shine Balm gives your hair a silver shine and makes it smooth.\u0026nbsp;\u003c\/span\u003e\u003cspan\u003eThe silver shine balm is very suitable for lightening or bleaching, with a processing time of three to five minutes for optimal results.\u003c\/span\u003e\u003c\/p\u003e","brand":"ESTEL Europe","offers":[{"title":"Default Title","offer_id":47417368740130,"sku":"","price":73.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/PrimaBlondeBundle.png?v=1704979952"},{"product_id":"prima-blonde-silberglanz-shampoo-fur-kuhle-blondtone-1000ml","title":"PRIMA BLONDE Silver Shine Shampoo for Cool Blonde Tones","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e You want to keep the \"fresh from the hairdresser\" feeling for as long as possible? Then our \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Shampoo is perfect for you. Cool tones are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The shampoo r \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esoothes gently and neutralizes unwanted yellow tones in light colorings or blondings.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"1000 ml","offer_id":54996456046978,"sku":"12161031","price":20.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/ESTEL_-_Feed_V2.png?v=1747834010"},{"product_id":"prima-blonde-silberglanz-balsam-fur-kuhle-blondtone-1000ml","title":"PRIMA BLONDE Silver Shine Balm for Cool Blonde Tones","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"card-info-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ultimate crowning touch for the perfect cool blonde shade! The \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" data-mce-fragment=\"1\"\u003ePRIMA BLONDE\u003c\/span\u003e Silver Shine Balm gives your hair a silver shine and makes it smooth.\u0026nbsp;\u003cmeta charset=\"utf-8\"\u003eCool shades are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. The silver shine balm is very suitable for light colorings or blonding, with a processing time of three to five minutes for an optimal result.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ESTEL Europe","offers":[{"title":"1000 ml","offer_id":54996461846914,"sku":"12161032","price":25.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/files\/ESTEL_-_Feed_V2_1.png?v=1747834131"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/9709\/4690\/collections\/ekpctw8bzqq_1_1.jpg?v=1758291378","url":"https:\/\/estel.hair\/en\/collections\/prime-blonde.oembed","provider":"ESTEL Europe","version":"1.0","type":"link"}