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Only for a limited time:


Trial price with code #LOVEPRIMABLONDE

Our secret for a radiant, cool, irresistible blonde. The intensely nourishing silver shine shampoo, the deep-acting mask, and the nourishing conditioner provide an immediate result with silver shine pigments. Cool tones are enriched with care, and yellowing disappears. For the unique "fresh from the salon" feeling.

Save 18% with the exclusive discount #LOVEPRIMABLONDE and get the high-quality care routine for €49.90 instead of €61.00. Enter the discount code #LOVEPRIMABLONDE at checkout.

Application of your new care routine

Step 1

Silver Shine Shampoo

Massage the nourishing shampoo into your hair as usual. Now let it  3-5 minutes to take effect and then rinse it thoroughly.

Step 2

Silver Shine Mask

Use the silver shine mask first after shampooing. Massage it into the lengths and leave it on your hair5-10 minutes Time to absorb the nourishing ingredients. This allows structural damage in your hair to be repaired and the cool tones of your hair to be optimally supported.

Step 3

Silver Shine Balm

After washing out, you can still use the silver shine balm for  3-5 minutes  let it take effect. In addition to the silver shine, it imparts smoothness and thus greatly improves the combability of your hair.

Repeat this routine 1 to 2 times per week to neutralize yellow tones without creating a violet tint.